Style, colour and glamour were the cornerstones of the inaugural fruche marquee, hosted at Flemington’s Birdcage by style icon and fruche Ambassador, J.Alexander.
The stunning fruche facility hosted vibrant local and international celebrities, fashion designers, personalities and competition winners across all four race days — AAMI Victoria Derby, Emirates Melbourne Cup, Crown Oaks and the Emirates Stakes. Guests enjoyed an array of fruche-inspired treats.
All up, Style Counsel generated over $5.5 million dollars worth of PR surrounding the fruche marquee and J.Alexander’s second media tour.
