Leading UK retailer, Aurora Fashions, appointed Style Counsel early 2012 to launch their Australian shared basket website, andotherbrands.com. The objective was to formally introduce the iconic UK brands, Oasis and Warehouse, to key national fashion media and to increase their Australian customer database.
Style Counsel engaged key Australian fashion media across print and electronic mediums in an effort to increase brand awareness through editorial coverage. Through a comprehensive launch campaign, Style Counsel was able to build strong brand awareness in a short period of time and dramatically increase traffic to their online store and in turn sales. Through PR alone, both brands feature regularly in all leading fashion publications and as such Australia is now one of the top performing markets in the brand’s global portfolio.
Within the first year of representation, Style Counsel successfully launched both brands to the Australian market, generating in excess of $3.5 million in editorial coverage. To date we have now generated over $6.5 million and Australia’s most revered fashion media regularly request product to feature on their pages, proving that great relationships and consistent media liaison result in strong media presence.