Latest From Our Blog

Contact Us

Style Counsel

Level 3, 162 Collins Street
Melbourne Victoria 3000
Australia

Tel: +61 3 8506 1600

StyleCounsel | Oasis & Warehouse
Leading UK retailer, Aurora Fashions, appointed Style Counsel early 2012 to launch their Australian shared basket website, andotherbrands.com. The objective was to formally introduce the iconic UK brands, Oasis and Warehouse, to key national fashion media and to increase their Australian customer database.
Oasis & Warehouse, fashion, retail
18321
single,single-portfolio_page,postid-18321,ajax_fade,page_not_loaded,,wpb-js-composer js-comp-ver-4.3.3,vc_responsive
Case Studies

Oasis & Warehouse

About This Project

Situation

Leading UK retailer, Aurora Fashions, appointed Style Counsel early 2012 to launch their Australian shared basket website, andotherbrands.com. The objective was to formally introduce the iconic UK brands, Oasis and Warehouse, to key national fashion media and to increase their Australian customer database.

Strategy

Style Counsel engaged key Australian fashion media across print and electronic mediums in an effort to increase brand awareness through editorial coverage. Through a comprehensive launch campaign, Style Counsel was able to build strong brand awareness in a short period of time and dramatically increase traffic to their online store and in turn sales. Through PR alone, both brands feature regularly in all leading fashion publications and as such Australia is now one of the top performing markets in the brand’s global portfolio.

Results

Within the first year of representation, Style Counsel successfully launched both brands to the Australian market, generating in excess of $3.5 million in editorial coverage. To date we have now generated over $6.5 million and Australia’s most revered fashion media regularly request product to feature on their pages, proving that great relationships and consistent media liaison result in strong media presence.

Category:
Fashion, Online, Public Relations, Retail
Dita Von Teese
Advertising, Fashion, Lingerie, Public Relations, Retail
Dita-Von-Teese-lingerie-sheer-witchery-corset-lr
Melbourne Racing Club
Events, Fashion, Lifestyle, Public Relations
Melbourne Racing Club