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Style Counsel

Level 3, 162 Collins Street
Melbourne Victoria 3000

Tel: +61 3 8506 1600

StyleCounsel | Who we are - Style Counsel
It is through our team of PR professionals, who maintain a finger on the pulse, that we are able to cultivate and deliver innovative, dynamic, compelling and results-driven campaigns.
Style Counsel, Public Relations, Who we are, Effie Young, Stephanie Carden, Reece Mitchell, Nancy McDonald, Sara Mastrantuono, PR Professionals
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Who we are

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Style Counsel is synonymous with the best in fashion and lifestyle communications  — but we’re more than that! We are committed to creating compelling campaigns for consumer and fashion brands, retailers, celebrities and not-for-profit organisations through our integrated communication strategies.

Boasting a team of Melbourne’s best PR and advertising  professionals, producers and graphic designers, we meld public relations,  advertising and events to provide our clients with a well-rounded marketing campaign that delivers!

Skilled at conceiving and implementing cutting edge campaigns, we aim to effectively elevate brand awareness by directly engaging consumers’ minds and imaginations. With an HQ in Melbourne, and specialists in Sydney and Auckland, our campaigns reach throughout Australia and when applicable, they go global.

The Team

It is through our team of PR professionals, who maintain a finger on the pulse, that we are able to cultivate and deliver innovative, dynamic, compelling and results-driven campaigns.


Effie Young

Managing Director

Effie Young has over 30 years’ experience in the fashion, consumer and retail sectors. She has been fortunate to have worked with some of the most respected minds in advertising, public relations, film, fashion and retail. After six years as GM Sales and Marketing for ESPRIT, Effie established Style Counsel having recognised a gap in the market for an agency that provided an intimate service and one that integrated a broad range of communications services. She has an intricate and intuitive understanding of marketing a broad range of brands, companies and services. She has been responsible for developing many recognisable and successful campaigns such as Ian Thorpe for Omega Watches, Designers for Target, The Witchery White Shirt campaign and Dita Von Teese Lingerie to name a few.


Stephanie Carden

Client Director

Stephanie has over 11 years experience in public relations and marketing communications for major consumer brands including Lorna Jane, Target, Barbie, Omega, Ted Baker and Bang & Olufsen. She devises and oversees communications strategies for clients ensuring the implementation of creative campaigns that deliver results. Her skills include strategic campaign development and implementation, media relations, publicity, brand management, event management, promotions, sponsorship and cause related marketing.


Reece Mitchell

Senior Account Manager

Reece returned to Australia and joined the Style Counsel team in 2012 after working in the UK for a number of years in fashion and PR. Reece has been an integral part of the Style Counsel team ever since and has managed pivotal campaigns for international and local fashion & lifestyle clients including Perth Fashion Festival, Jamie’s Ministry of Food Australia, Oasis and Warehouse London, Fred Perry, Melbourne Racing Club and Weylandts.


Nancy McDonald

Managing Director

Nancy joined the Style Counsel team in 2014 after working for several years as a Video Journalist and Fashion writer for News Ltd. Since joining Style Counsel Nancy works on accounts including Meredith, Dita Von Teese, Limited Editions for Target, Youth Projects Charity and Betty Boop. She works closely with media contacts across Australia and her strengths are in creative copy, brand management, social media, photo shoots and casting as well as media pitching.


Sara Mastrantuono

Managing Director

Sara is an experienced and highly skilled designer, working on campaigns from start to finish across concept development, artwork design, art direction, brand identity and final retouching. With over six years’ experience in the industry, Sara has executed an array of successful creative campaigns for fashion and lifestyle brands in both PR and advertising, including Cooper St, Melbourne Racing Club, Collette Dinnigan, Dita Von Teese, Novo Shoes, Harris Scarfe, Target, The Age, Maggie T, Yarra Trail, Mr K and Brown Brothers.